Blue ocean strategy powerpoint template slidemodel. Blue ocean strategy presents a proven analytical framework and. Using a value creation compass to discover blue oceans. How is blue ocean strategy different from a classic differentiation strategy. There can be a very highprofit margin in new markets. You may or may not agree with the central philosophy, but you will be inspired. This templates provides iconography and diagrams to work with the blue ocean strategy tools. Nov 04, 2018 blue ocean strategy, create new markets and leave the competition behind renee mauborgne wobi duration.
The successful creation of a blue ocean can create brand equity which could last for years or even decades. Blue ocean strategy including examples and pdf download. Sep 26, 2016 the strategy canvas provides a highly visual tool to help look at future options. Free blue ocean strategy powerpoint templates now that youve done the hard work of identifying your blue ocean strategy, its time to present it to top management. This article uses examples from the real world to discuss the specifics of the blue ocean strategy. Based on a study of 150 strategic moves spanning more than 100 years. I wish i could say my own pursuit of enlightenment led me to chan kim and renee mauborgnes masterpiece on embracing and leveraging difference. To assist you, the qi macros contains a blue ocean template for excel. How to create uncontested market space and make the competition irrelevant kindle edition by kim, w. A snapshot of blue ocean creation this table identifies the strategic elements that were common to blue ocean creations in three different industries in different eras.
Dan herman the vast red and blue oceans of the marketing world tsunamied into our awareness and vocabulary a few years ago, when two insead professors, w. Theeffect of blue ocean strategyon increasing competitive. Blue ocean strategy available for download and read online in other formats. It is being published in a recordbreaking 44 languages and is a w. This collection of work by globally preeminent management thinkers w. Chan kim and renee mauborgne, professors at insead and codirectors of the insead blue ocean strategy institute. This blog article is a overview of some of the key points of the book by w. This is where the concept of value innovation is placed as the cornerstone of this strategy, and the six principles of blue ocean strategy are introduced, the latter.
The strategy canvas provides a highly visual tool to help look at future options. Chan kim and renee mauborgne in their bestselling book of the same name. Download now chart a path to creating uncontested market space and winning the future. How to create uncontested market space and make the competition irrelevant pdf by w.
Based on a study of 150 strategic moves spanning more than 100 years and 30 industries, blue ocean strategy addresses this question and provides a systematic approach to drafting and implementing your own blue ocean strategy. The blue ocean strategy argues that consumers dont have to choose between value and affordability. Each industry underwent continuous upheaval, each time spurred by a blue ocean strategy that 1 reduced factors unimportant to buyers, 2 increased factors important to buyers, 3 expanded the market. Blue ocean strategy is based on over decadelong study of more than 150 strategic moves spanning more than 30 industries over 100 years. While this came in appendix a in the book, this is a good time to cover three industries with repeated blue ocean creation. This strategy revolves around searching for a business in which very few firms operate and where there is no pricing pressure. The blue ocean strategy explains how to guide your business across seas with less competition and greater profitability.
While the book is aimed primarily at large, traditional businesses, our book club members managed to scale some of the advice to fit our needs. Consider this your guide to creating uncontested market spaceand making the competition irrelevant. This template enables managers and executives to create a detailed and comprehensible blue ocean strategy. An analysis of ryanairs corporate strategy publish your. The limitations of blue oceans strategies and an unexpected alternative author. All in all, blue ocean strategy is a book worth reading. One is by launching or introducing a completely new product, service, or concept. The blue ocean strategy is a business book that has become mandatory for modern managers by proposing an organized structure to identify and implement differentiation in any industry and help you grow your business faster. There are two ways we can create a blue ocean strategy. Creating blue ocean drivers for blue ocean what is blue ocean untapped market space demand creation opportunity for high profitability, higher growth competition is irrelevant accelerated technological advances globalization commoditization of products increasing price wars shrinking profit margins. His book blue ocean strategy, coauthored with renee mauborgne, has sold 3. This strategy makes the competitors irrelevant and the main driver of the companys profits are the decreased costs.
How to create uncontested market space and make the competition irrelevant, a book. In this article you will learn how to make your competition irrelevant and have sales and profit. This shift from winlose to a winwin is the essence of kim and mauborgnes blue ocean strategy. Value innovation strategy competes in an uncontested market space. How to create uncontested market space and make the. Chan kim is the codirector of the insead blue ocean strategy institute and a chair professor of. The last session, the strategic patterns behind the creation of new market spaces,looks back at the last 100plus years of business history.
Chan kim and renee mauborgne as explored in their new book their new book blue ocean shift 2017. Blue ocean strategy is a bad book, but it is not your usual bad book. Oct 08, 2015 in part three, the authors discuss their idea about strategy execution that is derived by trust and commitment among all involved people to execute the agreedon strategy. The key theme in this article is that when businesses are faced with a choice of battling competition in saturated markets or creating an entirely new market. The insead blue ocean strategy institute is dedicated to extending the research on blue ocean shift, blue ocean strategy, and blue ocean leadership by chan kim and renee mauborgne and disseminating it to professors, researchers and practitioners around the globe. Renee mauborgne of insead explains how a landmark idea is evolving. Over 4 million copies sold wall street journal and businessweek bestseller recognized as one of the most iconic and impactful strategy books ever written the global phenomenon that has sold over 4 million copies, is published in a recordbreaking 46 languages and is a bestseller across five continentsnow updated and expanded with new content. This framework addresses not only the analytic aspects behind the creation of blue ocean strategy but also the allimportant human aspects of how to bring an organization and its people on this journey with a willingness to execute these ideas in. Blue ocean strategy and its implications for businesses. The research focused on discovering the common factors that lead to the creation of blue oceans and the key differences that separate those winners from the mere survivors and those adrift in the red ocean. Blue ocean strategy is a business marketing strategy of creating a new market space for its services and products.
Blue ocean strategy is the most successful book on business masterplanning the economist a great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market. Stepping back, nintendo again used blue ocean strategy to value innovate the nintendo switch, the only console to outpace the wii in sales. Achieved via the delivery of features that have a highest marginal benefit to customer needs. The first principle of blue ocean strategy is to reconstruct market boundaries to break from the competition and create blue oceans. If a company can identify what consumers currently value and then rethink how to provide that value, differentiation and low cost can both be achieved. Pdf harvard business school press blue ocean strategy. Blue ocean strategy powerpoint templates present better. It is a dangerous bad book because it takes some thinking to figure out why it is bad, despite its success, and despite the fact that its key metaphor of blue ocean vs. The strategy canvas is similar to the competitive analysis you might find in a qfd house of. How to create uncontested market space and make the competition irrelevant, w. Pdf using a value creation compass to discover blue oceans. To learn more about the power of blue ocean strategy, visit blueoceanstrategy. In their 2017 new york times bestselling book, blue ocean shift, kim and mauborgne share how to put these practical market creating tools into practice to move from red to blue oceans and to do so in a way that people own and drive the process.
Blue ocean strategy excel template think outside of the box. Rising imperative of creating blue oceans driving forces include. Chan kim and renee mauborgne in the indie business book club. The premise of the book is that companies can succeed by creating. Chan kim and renee mauborgne, professors at insead.
Use features like bookmarks, note taking and highlighting while reading blue ocean strategy, expanded edition. The red ocean represents the known market space where all the industries currently exist. Chart a path to creating uncontested market space and winning the future. Lecture slides is available for free download at teaching note to be published soon. Chan kim and rene mauborgne, claimed that competition can be rendered irrelevant. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. A lot has been written about it and i would have said practically everything had been said about it until i looked up the book on amazon to see the current price. May 30, 2017 to join the free indie business book club, click here. Value innovation is the new way of thinking about, and executing, strategy that results in the creation of a blue ocean and a break from the competition. How to create uncontested market space and make the competition irrelevant, a book by professors w.
Complete list of teaching materials update nov 2019. Blue ocean strategy generally refers to the creation by a company of a new, uncontested market space that makes competitors irrelevant and that creates new consumer value often while decreasing costs. Blue ocean strategy proposes that businesses can have more success by creating a blue ocean, rather than trying to compete in the red ocean. Chan kim and renee mauborgne 2006 blue ocean strategy has been described as a must read for all business students. The authors also recommend creating a strategy canvas to show where you stand with respect to the competition. What it takes to shift from competing to creating why nondisruptive creation is as important as disruption in seizing new growth. Blue ocean strategy how to create uncontested market. View notes blue ocean strategies summary from mgmt 430 at university of washington.
Sep 24, 2017 blue ocean strategy requires a different mindset. The first part presents key concepts of blue ocean strategy, including value innovation the simultaneous pursuit of differentiation and low cost and key analytical tools and frameworks. How to create uncontested market space and make the competition irrelevant harvard business school press, 2005. To make your life easier, you can download these free templates that have been made especially for blue ocean strategy. This article explains what the blue ocean strategy is and how it can become a game changer for businesses stuck in stagnating markets. Blue ocean strategy formulation the four principles of. To join the free indie business book club, click here. Blue ocean strategy blue ocean strategy is a business strategy book published in 2005 by harvard business school publishing corporation in united state of america, it was written by w. How to create uncontested market space and make the competition irrelevant is an amazing book that shares some advanced techniques, how to approach the market and reinvent it through innovative thinking.
How to create uncontested market space and make the competition irrelevant. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. The expanded edition of blue ocean strategy, is metaphorical, witty, and almost biblical in its commentary of the bloody waters of competitive red ocean market forces. A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Chan kim and renee mauborgne brings together their.
Blue ocean strategy is referred to a market for a product where there is no competition or very less competition. Blue ocean strategy can be found on amazon blue ocean strategy. The idea of blue ocean strategy by challenging the competition which is for years, the most important default in the field of strategic management. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. Download it once and read it on your kindle device, pc, phones or tablets. What is distinctive about blue ocean strategy as a theory.
Pdf blue ocean strategy download full pdf book download. Blue ocean strategy displays an orderly way to deal with making the challenge unessential and traces standards and instruments any organization can use to make and catch their blue seas. In part three, the authors discuss their idea about strategy execution that is derived by trust and commitment among all involved people to execute the agreedon strategy. Value innovation, blue oceans cornerstone from company and industry to strategic move. The value creation dimension of ryanairs business model will be outlined, considering the theories of porter and the more recent authors kim and mauborgne 2004. Blue ocean strategies summary blue ocean strategies a. Value innovation and how to successfully incubate blue. Chan kim, of blue ocean strategy, expanded edition 2015.
How to create uncontested market space and make the competition irrelevant book online at best prices in india on. This sounds easier than it is to break out of your old mindsets. Blue ocean strategy, page 47 based on their research, kim and mauborgne found six approaches to reconstructing market boundaries which, collectively, are known as the six paths framework. The blue ocean strategy is presumably based on the use of value innovations. Blue ocean strategy how to create uncontested market space. Red ocean strategy blue ocean strategy competitive advantage value. Blue ocean strategy formulation the four principles of strategy formation this blog article is a summary of the book by w. In this article you will learn the plan they outline for how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Top 5 strategy development tools free ebook in pdf format. The authors use the term blue ocean strategy to refer to the new management approach they are selling in their book.
This masterclass examines the blue ocean value innovation process, how it works in practice and how it has evolved since the publication of blue ocean strategy 2005 by w. Blue ocean strategy is a book published in 2005 and written by w. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. Blue ocean strategy powerpoint template is a professional and modern presentation for the description or explanation of the blue ocean strategy theory. Importantly, value innovation defies one of the most commonly accepted dogmas of competitionbased strategy. Blue ocean strategies a summary blue ocean strategy is a business strategy book first published in 2005 and. Eight key points of blue ocean strategy heres the essence of blue ocean strategy captured in eight key points. Instead of fighting headon with your competitors, how do you create uncontested market space and make the competition totally irrelevant. Here the price corridor of the mass and profit model of blue ocean strategy are introduced. Recognized as one of the most iconic and impactful strategy books ever written, blue ocean strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. These markets are new and as such, there is the risk of completely misjudging the market and getting it wrong. Each tool has a slide for the description and application within the strategy analysis. May 31, 2016 instead of fighting headon with your competitors, how do you create uncontested market space and make the competition totally irrelevant. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking.
Its authors, insead professors w chan kim and renee mauborgne, continued their steady progress up the thinkers50 list, finishing second to christensen this year. According to kim and mauborgne, markets are made up of red and blue oceans. Chan kim and renee mauborgne of the blue ocean strategy institute and professors at frances insead business school and cofounders of the value innovation. This happened, for example, when apple created its itunes music download service in 2003. In their just released book, blue ocean shift, chan kim and renee mauborgne, creators of blue ocean strategy, deliver the definitive guide to shifting yourself, your team and your organisation to. Blue ocean strategy can be applied across sectors or businesses. Further, the linkages in the airlines value chain and their resource base will be analysed, considering hamel and prahalads 1990 core competency model insideout approach. How to create uncontested market space and make competition irrelevant, is a market space that is undeveloped, and untapped by competitors.
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